We are sure you are quite familiar with the old adage, “The customer is always right”. But it’s certainly not true for every customer. What the fact is that “A customer will always be the customer”. Customers can be completely wrong. Still, they are the source of your livelihood, that dictates you know how to manage difficult customers with effective communication. Not only you should know how to manage difficult clients but also dealing with different personalities. However, this is something everyone can learn. Many of us have to face unhappy clients as part of our business, and most of the time, it’s not easy.